About

Rachael has a Marketing & Innovation MBA with expertise in strategy, marketing, project management and branding. This means she’s great with problem solving, analysis, follow-through and creativity – with processes big or small. She will thoroughly research all aspects of your home buying and selling experience and ensure you receive nothing but component, courteous, compassionate care.
She thoroughly enjoys looking at situations in a new light or with a different perspective. This will help her home buyers and sellers to assess all aspects of the sometimes stressful processes with a unique lens.

Rachael is an experienced sales person who leverages her financial and marketing background to not only assess the real estate market but also to provided analysis for the home you are buying or selling. An astute negotiator, Rachael strives to ensure your home sells for the top dollar and you receive the best value when you buy a home. Rachael works with buyers, sellers and investors and can help navigate all of your home buying and selling transactions no matter how big or small.
On a personal front, Rachael is a lover of languages and cultures having studied French, Spanish, Japanese and Mandarin and traveled and lived abroad. Rachael equally enjoys being active: hiking, walking the beautiful Michigan Lake front, Boxing, Zumba, Yoga and weight-training. She’s a proud mom to a smart, silly and sassy daughter.

Please contact Rachael with your home buying and selling needs or for an overview on the latest on the housing market. She welcomes the opportunity to service your housing needs.

Business Philosophy:

Rachael is committed to exemplifying her business motto of: persistent – passionate – problem solver. It’s not just a tagline, it’s the way she runs her business by providing true customer service, attention to detail and professionalism.  With an unparalleled understanding of all of the marketing platforms afforded by Coldwell Banker as well as social media and direct marketing, Rachael works diligently to ensure excellent exposure for the sale of your home. She also stays ahead of the market helping clients find homes to buy, even before they’re listed on the MLS. Client satisfaction is paramount to Rachael, and it is based on clear and constant communication with her clients about the market, the transaction and the process.
 
Areas of Expertise:

Marketing:  Expertise in traditional & non-conventional techniques to maximize online & direct marketing exposure (sellers) and access to non-listed properties (buyers)
Strategy: Significant experience with strategic planning & management to successfully assess challenging real estate deals and to easily manage the buying and selling process from A to Z, ensuring seamlessness for her clients
Negotiation: Negotiation success employing win-win strategies
Communication:  Consistent seller and buyer updates on our initiatives and the market climate
First Time Buyers: Educating buyers about the process and the current market in a clear, concise manner that helps buyers feel empowered

Education

Marketing & Strategy – Kelley School of Business – M.B.A.
Japanese and Psychology (double major) – The University of Pennsylvania – B.A.